Question 1

What is Digital Nanban?

Accepted Answer

Digital Nanban is a digital growth partner for businesses around the world — not just a web design studio. We build websites, mobile apps, and SEO/GEO strategy, and we structure many engagements so we grow when you grow (revenue share or hybrid models, not just a one-off invoice). The name says it all — nanban means friend in Tamil. We're your digital friend and partner, not just a vendor you hire once.

Question 2

Is Digital Nanban a freelancer or an agency?

Accepted Answer

We operate as a curated freelance studio — not a solo freelancer, not a bloated agency. Every project is handled by our core team or a personally reviewed collaborator. You get the accountability of an agency and the direct communication of a freelancer, without the overhead cost of either.

Question 3

How do I grow my business online?

Accepted Answer

There's no single switch — but a few things consistently move the needle: a fast, conversion-ready website, SEO so people can actually find you, and increasingly, visibility on AI answer engines (more on that a couple of questions down). If you want the fastest path, start with the website itself — a slow or unclear site quietly loses customers before SEO or ads even get a chance to work. From there, SEO and content compound over time. We help with all of it under one roof instead of you stitching together five different vendors.

Question 4

Do you just build websites, or do you help my business grow after launch?

Accepted Answer

Building the site or app is the starting point, not the finish line. Whether a project actually grows your business mostly comes down to what happens after launch — SEO, content, conversion improvements, and the ongoing work that brings the right people to the site. We stay available after launch, and for clients who want a deeper partnership, we structure ongoing engagements as revenue-share or hybrid models rather than a one-off invoice — see the next question. Either way, the goal is your business growing, not just you owning a finished website.

Question 5

What's a revenue-share model, and how does it work?

Accepted Answer

Instead of — or alongside — a flat upfront fee, some engagements are structured so a portion of what we earn is tied to the results we help create, like additional revenue, leads, or bookings the work generates for you. The logic is simple: it lines up our incentives with yours, so we're motivated by your business actually growing, not just by handing over a finished deliverable. The exact structure varies by project and is agreed in writing before work starts — there's no single percentage we quote publicly, because the right setup depends on your business model, margins, and what's being measured.

Question 6

Does it matter if I'm a startup, an ecommerce store, or a service business?

Accepted Answer

The fundamentals are the same — clarity, speed, trust — but what matters most shifts. An ecommerce business online lives or dies on page speed, product SEO, and trust signals at checkout. A service business usually grows online through intent-based search and a site that makes enquiring effortless. A startup needs to build credibility fast with limited traffic, so conversion clarity matters more than volume early on. Whether you're a small business just getting online or scaling an existing one, we tailor the approach instead of applying one template to everyone.

Question 7

How much does a website cost?

Accepted Answer

Landing pages start from ₹8,000 (~$100). Business websites range from ₹18,000–₹45,000. E-commerce stores from ₹35,000–₹80,000. All quotes are fixed-price, upfront — no hidden charges for domain, hosting, SSL, or mobile optimisation. Use our free cost calculator for an instant estimate.

Question 8

Do I need SEO, AI, or paid ads to grow my business online?

Accepted Answer

Not necessarily ads. SEO gets you found organically over time — slower to build than ads, but it compounds and keeps working without ongoing spend. AI factors in two ways: we use it to build and ship faster and pass that efficiency on to you in pricing, and your business increasingly needs to show up well when people ask AI tools like ChatGPT or Google's AI Overviews a question directly — that's AEO and GEO, and we build for both from the start (see the next question). Paid ads can work for short-term spikes, but they stop the moment you stop paying. We default to growing businesses online without ads wherever that's realistic, and bring in paid traffic only when it genuinely fits.

Question 9

What is AEO and GEO, and why does it matter for my business?

Accepted Answer

SEO (Search Engine Optimization) is about ranking in traditional search results. AEO (Answer Engine Optimization) is about getting featured as the direct answer — in Google's AI Overviews, featured snippets, and voice assistants. GEO (Generative Engine Optimization) is about being the source AI tools like ChatGPT, Perplexity, and Gemini cite or recommend when someone asks a question in your industry. As more people search by asking a question instead of typing keywords, businesses that optimize only for classic SEO become harder to find on these newer answer surfaces. We build and structure content with all three in mind from the start, not as an afterthought.

Question 10

Can you help me grow my business online globally, not just locally?

Accepted Answer

Yes — we're built for international clients from day one, not just local ones. Our current clients are based in India and Russia, and we're fully set up to take on clients anywhere — the US, UK, Australia, Canada, Singapore, and beyond — with async communication over WhatsApp or email, and international payments via wire transfer, Wise, or PayPal. Prices are quoted in INR and converted at the current rate.

Question 11

What does "full code ownership" mean?

Accepted Answer

It means everything we build for you belongs to you — 100% — upon final payment. The source code, the domain, the hosting account, all design files. You can take them to any developer in the world at any time. No lock-in, no ongoing licence fees, no strings attached.

Question 12

How do I pay if I'm outside India?

Accepted Answer

We accept international wire transfers, Wise (formerly TransferWise), and PayPal. The project price is fixed in INR; we will confirm the equivalent in your currency at the time of invoicing using the current exchange rate. No surprise currency fees.

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